Head of Social Media Are you social media savvy? Can you own & lead the entire social media function across TikTok, Instagram, Facebook, and other relevant platforms…

I am looking for a strategic, hands-on, and data-driven Head of Social Media to join a growing team at a pivotal moment of innovation and brand growth.

Reporting directly to the Managing Director, This is a unique opportunity to take full ownership of our organic and paid social strategy - driving reach, engagement, and brand growth through data-led decision-making and best-in-class content. We're seeking someone with proven experience in scaling brand presence through platform-native strategies, deep knowledge of social algorithms, and a strong understanding of how to combine content, community, paid media, and influencer partnerships to build an engaged and loyal audience. This is a hands-on role with strategic impact - you'll shape the voice of the brand and create a lasting presence.

This is a full-time office-based in Chester where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm. A competitive salary of up to £50,000 for the right candidate!

Key Responsibilities:

Day-to-Day: Content, Community & Execution

• Own and manage the social media calendar, ensuring consistent, high-quality content across TikTok, Instagram, Facebook (and other platforms as needed).
• Plan, create, and publish platform-native content (short-form video, Reels, Stories, carousels, etc.) with a focus on entertainment, engagement, and brand alignment.
• Lead community management - engaging with followers, managing DMs/comments, and building two-way relationships with our audience.
• Collaborate with internal designers and creatives to develop on-brand assets and use in-app editing tools or Canva/Illustrator for quick-turnaround visuals.
• Ensure all content aligns with brand tone, values, and messaging.

Strategy, Growth & Performance

• Develop and implement a scalable organic and paid social strategy that drives brand awareness, follower growth, reach, and engagement.
• Understand and act on platform algorithms and content trends to maximise visibility and relevance. Lead regular performance reporting - tracking KPIs (reach, engagement, growth, conversions) and delivering actionable insights to refine future campaigns.
• Work closely with the Paid Social agency to build aligned campaigns, optimise paid performance, and integrate creative strategies across channels.
• Maintain and evolve social media playbooks and frameworks for content creation, scheduling, and reporting.

Influencer & Creator Strategy

• Build and lead an end-to-end influencer marketing strategy - from identification and outreach, to briefing, partnerships, and performance tracking.
• Develop long-term relationships with influencers and creators aligned with our brand voice and target audience.
• Source UGC and creator-led content to amplify reach, build trust, and diversify storytelling.
• Monitor influencer performance and ensure consistent delivery of value-aligned, high-impact collaborations.

Leadership & Team Development

• Line manage and mentor the Social Media Executives - supporting their development and aligning execution with strategy.
• Work cross-functionally with marketing, creative, PR, and digital teams to ensure social media is integrated across all brand and commercial efforts.
• Act as the internal voice of social - championing the channel's value and educating stakeholders on performance, trends, and opportunities.

The Person: Essential Knowledge, Skills and Abilities:

• Minimum 5 years' experience in a senior social media role with direct experience growing brand channels (especially TikTok, Instagram, Facebook).
• Proven track record of building and scaling influencer and creator partnerships that drive brand reach, engagement, and authenticity.
• Expert-level understanding of social platforms, particularly TikTok and Instagram-including algorithm mechanics, content performance factors, and best practices.
• Strong grasp of paid social strategy and performance marketing; experience working with paid media agencies or managing budgets is a plus.
• Skilled in community building, content planning, storytelling, and writing engaging copy across channels.
• Confident in interpreting analytics and using data to guide content strategy and report on ROI.
• Experience managing social tools and dashboards such as Hootsuite, Sprout Social, Sendible, Meta Business Suite, and TikTok Ads Manager.
• Adept at managing multiple stakeholders, deadlines, and campaigns simultaneously.
• A qualification in social media or digital marketing is preferred.

This is a full-time office-based where you will be required to work 37.5 hours per week, Monday to Friday 9am to 5.30pm.

Interested? Please call Hollie on 0161 923 6120 or email you interest and CV to hollie@traveltraderecruitment.co.uk