We are looking for an experienced Digital Marketing Manager to join our Marketing team this would be joining for a Maternity Cover Contract. This is an excellent opportunity for someone to work within an exciting, fast-paced travel environment. This role is well suited to an all-round digital expert with strong knowledge and a passion for online marketing. Applicants should be strong communicators, quick-witted and commercially focused, with exceptional organisational skills and a strong focus on execution. You must be comfortable 'rolling your sleeves' up and getting hands on in the detail where required but are capable of thinking and operating strategically. The successful candidate will be able to display evidence of proven successes through their career in the travel, retail, luxury, or services sectors.

Job Details:

• Work with external developers and the Marketing Director to update and improve the performance of the website
• Use Google Analytics to understand the behavior flow of users throughout the site
• Define and deliver a conversion rate optimization (CRO) plan
• Manage and deliver the SEO strategy
• Work with the SEO agency to manage all aspects of SEO including on and off page techniques, link building, technical SEO (crawl errors etc.)
• Work with the in-house content team to deliver SEO strategy
• Optimise copy and landing pages for search marketing campaigns
• Use Google Analytics and other analytical programs (i.e., Moz, SEMRush. Google Search Console) to deliver key campaign performance reports on a weekly / monthly basis
• Work with the PPC agency to ensure campaigns are planned, managed, and monitored to deliver optimal ROI
• Execute tests, collect, and analyse data, identify trends and insights
• Work with the marketing team to manage and own Paid Social activity across the brands
• Build triggered emails and flows in Salesforce and Pardot
• Budget allocation as per planning, monitoring campaign costs & ensuring ROI
• Management of Digital Marketing Executive

Skills Required:

• Proven SEM experience
• Experience of successfully working with and managing agencies
• Well-versed in performance marketing, conversion, and online customer acquisition
• Experience in CRM and marketing automation tools i.e., Salesforce, Pardot
• Strong working knowledge of the latest SEO techniques and algorithm updates
• Good knowledge of Google Webmaster Tools, Google Analytics and AdWords
• Good understanding of SEO tools i.e., Moz, SEMRush
• Strong analytical skills and experience generating SEM reports
• Up to date with the latest trends and best practices in search engine marketing
• A good working knowledge of CMS platforms
• Ability to write and edit HTML, CSS, and JavaScript

The Package:

• Salary £50,000 - £55,000 - Maternity Cover Contract
• Rapidly growing business in England, Scotland, and Ireland, offering development opportunities
• Regular social activities including annual trip, summer BBQ's and weeknight events
• Modern office
• Flexible / hybrid working
• Contributory pension
• Travel Group travel discounts
• Friends and family discount scheme
• Cycle to work scheme
• Childcare voucher scheme
• Time off on your birthday

Interested:

• If you would like to apply for the above vacancy, please click 'APPLY' or call Helen 02038879444 or email helen@traveltraderecruitment.co.uk