- Marketing
- Temporary
The Job:
*Responding to the commercial needs of the business, with the objective to increase ROI
*Maintain direct marketing budget tracking spend across B2C/B2B activity
*Work with Media Agency, planning and booking activity, managing media plans
*Work direct with publications to create and signoff on all advertorials
*Fulfil a busy National Press schedule (classified/display) liaising direct with titles and working on creative with US based agency
*Coordinate the offline loyalty advertising, planning direct mail campaigns
*TV advertising: Adapting creative for the UK Market; briefing production and providing substantiations
*Assist direct reports to fulfil all Trade requirements for promotions, incentives, point of sale, and all communications i.e. B2B emails, trade press, social media
*Work with tour operators and travel agents, delivering and approving all marketing plans, microsite, brochures and ensuring website content is up-to-date
*Plan, budget and fulfil joint marketing campaigns with key Consortia
*Sign off on Travel Agent marketing requests for co-op opportunities
*Manage Retail Store branding opportunities
*Assist Departmental Head on joint campaigns with tourist boards
*Strategies, manage and deliver DM campaigns to grow incremental business
*Manage brochure fulfilment process including BP database management, brochure print/production and budgets
*Approve media agency invoices on a weekly basis and provide for payment
*Assist the HOD and Events team in the delivery of Store Events Programme
*Coordinate and organise all offline print filing, keeping press folders up-to-date
*Be a brand ambassador by growing and developing brand awareness across multiple platforms, ensuring all brand guidelines are adhered to
*Continue to research and propose new unexplored opportunities, developing strategic initiatives to increase incremental business
*Managing and motivating a team of two, ensuring objectives are met and striving to inspire and support development
Skills Required:
*Pleasant personality to fit in with a vibrant marketing department
*Good communicator - written, verbal and presentation
*Ability to project manage and multi task and work to tight deadlines
*Commercially driven
*Confidence to build strong relationships with internal and external contacts
*Ability to put yourself in the consumer and trade mind-set
*Creative, articulate and numeric with a good eye for detail
*Self-starter with the ambition to progress and develop the role
*Strong team player
*Fresh and proactive thinker
*Understanding of travel industry sectors, in particular tour operation
*At least 3 years' experience of trade and consumer marketing
*Experience and understanding print advertising, production and fulfilment
*People management
*Travel industry experience is a must
The Package:
*A salary of £38,000 - £40,000 for dependant on experience Pro Rota for the 7 Months.
Interested:
*If you would like to apply for the position please click 'APPLY' or email your CV to helen@traveltraderecruitment.co.uk or call Helen on 02038879444
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