Marketing Manager Required

Key Responsibilities

• Strategic Ownership
• Execute marketing strategy alongside the Product department to align with company goals.
• Assist in forecasting and managing revenue targets across marketing
• Manage the marketing budget to ensure efficient allocation and strong ROI.
• Identify and support delivery of new or expanded revenue opportunities.
• Present key performance data to the Senior Management Team (SMT), including lead volumes and campaign metrics, to support strategic decision-making and business planning ensuring marketing activity is delivered on time, within budget.
• Identify key areas for growth and expansion Creative and Brand Positioning
• Plan and deliver multi-channel marketing activity to drive customer acquisition, conversion, and loyalty.
• Create compelling, on-brand content and visuals that improve engagement across digital and offline channels.
• Translate insights into standout creative concepts and high-quality assets (copy, visuals, video) that strengthen brand distinctiveness and improve engagement
• Ensuring all creative assets are cohesive, high-quality, and aligned to brand guidelines
• Oversee PR and brand storytelling (media relations, press releases, press trips) to amplify reach and credibility
• Work with the Digital Marketing Manager to ensure alignment across all media and offline marketing.
• Monitor competitor activity and market trends to inform commercial strategy.
• Partnerships & External Relations
• Build and manage Coop Partnership strategies with tourist boards, cruise lines, and other strategic partners.
• Support commercial negotiations with suppliers and external partners.
• Manage agencies and retainer partners to ensure commercial value and alignment.
• Performance & Data-Driven Decision Making
• Use customer and campaign data to refine messaging, product positioning, and performance.
• Track and report on campaign and product performance, optimising strategies based on insights.
• Conduct strategic marketing and product analysis to guide commercial decisions.
• Optimise acquisition funnels, landing pages, and email journeys to maximise ROI.
• Team Leadership & Development
• Lead, mentor, and support a small marketing team
• Strategic and People lead for the Product department

Oversee the department's direction, look after the team's culture and wellbeing and being the senior reporting contact for the department -Work closely and cohesively with the Product department to make informed decisions

Set clear objectives, provide support, and promote a culture of creativity, innovation, and commercial focus.

Align team objectives with business goals and ensure high performance across all commercial functions.

About You

• Proven experience in a commercial or marketing management role within the travel industry.
• Strong creative flair
• Hands-on marketing experience across digital and offline channels, with a focus on performance and ROI.
• Excellent communication and negotiation skills, with confidence in representing the business externally.
• Experience leading and developing small teams.
• Strong analytical skills, with the ability to interpret data and make commercially sound decisions.
• Understanding of product development, contracting, and supplier negotiation.
• Bring experience or a strong understanding of the Latin American tourism sector.

interested please apply here or email kelly@traveltraderecruitment.co.uk