- Marketing
- Permanent
Key Responsibilties:
*Marketing Activity Coordination - Responsible for the coordination, creation and implementation of all marketing campaign activity across digital, social, email, print and events, working alongside the company's in-house marketing team and external agencies.
*Campaign Management - Contribute new campaign ideas that consider wider commercial challenges and priorities; continuously critique creative to ensure we retain our leading position as an innovative and forward-thinking travel brand.
*Brand Management - Act as our brand guardian, upholding our values and ensuring consistent application of our brand across all communication by the use of appropriate messaging, branding, graphics and imagery.
*CMS Management - Be the go-to person for everything to do with the website; be familiar with all functionalities and templates, and be responsible for uploading, updating and removing content and promotions.
*CRM - Responsible for the building and deployment of email marketing campaigns; work with wider marketing team and our database marketing agency on the development of customer personas and customer journey maps in order to develop a customer lifecycle communications strategy.
*Data Analysis and Management - Have a clear understanding of our customer database, including all data processes and exchanges that take place, and utilise our in-house data visualisation tool (Faststats) for marketing and business planning (including audience selection, data extraction, campaign analysis and business reporting).
*PR - Manage the day-to-day relationship with our PR agency ensuring relevant product is promoted and that appropriate suggestions are made for press opportunities; coordinate all press trips by working with the relevant product and overseas teams, PR agency and journalist/writer.
*Partnerships and affiliates - Act as the point-of-contact for current partners and affiliates, ensuring regular contact, and visibility for our product and promotions; constantly be on the look-out for potential new partners.
Skills Required:
*Minimum 3 years' marketing experience, ideally client side and with a premium brand
*Ideally, you've got a background in travel
*Full grasp of promotional tools and channels
*You're an idea generator and problem-solver; someone who considers a challenge an opportunity
*Highly flexible and resilient, you can bounce back from setbacks
*You have a professional attitude to work, and is someone who takes responsibility - even if that means staying late in order to meet deadlines
*You have a creative flair and good judgement of creative work and understand the creative and production process
*Enthusiastic and self-motivated
*Knowledge of Dreamweaver, Photoshop, Faststats, HTML and e-marketing tools is preferred
The Package:
*Salary of £30,000 - £40,000 depending on experience
Interested:
*If you would like to apply for the position please click 'APPLY' or email your CV to helen@traveltraderecruitment.co.uk or call Helen on 02038879444
Create job alert
Similar jobs
£25000 - £28000 per annum + travel benefits/Hybrid & much more
Birmingham, West Midlands
Are you a Marketing Executive looking for a new challenge? Do you want to work in a varied and busy marketing role, with a reputable travel company? If this is you, then we have the Marketing
25662
£38000 - £40000 per annum + plus excellent company benefits
Birmingham, West Midlands
Do you want a new challenge with a successful, dynamic and forward thinking Tour Operator? Are you an experienced Marketing Manager within the Travel Industry
25214SMI