The Web Analyst's core duties are working with trend and data reporting, analysing online marketing acquisition strategies, exploring new opportunities, being aware of website visitor behavior and experiences.
The Web Analyst must be familiar with the principles of how web log files capture data and what data is available. This reporting is reviewed at all levels of the organisation and the interpretation of the generated data will assist the Web Analysts in recommending routes for web development and testing.
This is a hands on role for an experienced Web data analyst.

Typical activities
⦁Interpreting web traffic data
⦁Data visualization
⦁Interpreting web traffic data
⦁Data visualisation
⦁Designing A/B testing models
⦁Market research
⦁Web analytics
Essential Skills

⦁5 years + data analysis experience
⦁Ability to interpret and integrate multiple data sources
⦁Understanding of digital traffic drivers
⦁Experience with testing and usability
⦁Experience of designing and implementing a digital analysis model
⦁Extensive interpersonal skills
⦁Numeracy skills
⦁Excellent communication skills
⦁Ability to work as part of a team
⦁Presentation skills
⦁Extensive experience of analytical tools such as GA or GA 360

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by jobholders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.