Surrey
  1. Marketing
  1. Permanent
20095/0404
This vacancy has now expired
A Talented PPC Marketing Manager required for a fantastic and well known Tour Operator We are now recruiting for a Performance Marketing Manager for an established and successful travel company. Your key responsibility is for the management and implementation of performance marketing , you will also work collaboratively with internal and external stakeholders to drive sales growth and efficiency from performance marketing The Role *Management and implementation of PPC, Meta, Affiliates and Re-targeting channels, optimising activity to drive profitable growth. Work closely with the Senior Performance Marketing Manager and Marketing Director for guidance and expert insight. * Ensure budget is used effectively to achieve commercial goals. *Regular (daily, weekly) reporting on campaign performance and conduct in-depth analysis for relevant stakeholders and to inform implementation recommendations for optimisation *Ad hoc reporting or other administrative tasks requested by the Senior Management Team *Assist with the development of strategies for account structure, bid optimisation, creative testing and keyword development. *Ensure quality checks are carried out on marketing activity to ensure accuracy and consistency with the website. *Develop and build remarketing strategies across paid search channels *Maintain a structured copy performance monitoring and testing matrix for PPC and re-targeting activity. *Regular audits on all performance marketing channels to ensure activity is running effectively *Ensure all key changes /updates on paid performance channels are logged and shared amongst the team *Identifying keyword growth opportunities and ensuring adequate visibility on the existing keyword set. *Be part of new beta tests (that may involve IT development within the team) as and when required. *Input into team roadmap for your actions and any IT Development requirements, on approval from Senior Performance Marketing Manager *Work closely & collaboratively with colleagues in the Marketing team (Brand and CRM) to gain further customer insight for each market that can inform targeting, messaging and timing of online acquisition activity *Keep up to date with emerging marketing channels, consumer and digital trends and share these within the overall marketing team Skills Required: *Considerable experience of online performance marketing in B2C on large scale campaigns. *Educated to degree standard or equivalent *Strong project management - ability to manage and deliver several marketing activities at the same time. *Experience in management and implementation of PPC activity to optimise growth and margin. *Experience in management of Meta channels *Experience of effectively managing Affiliate channels *Passionate about performance marketing with excellent analytical abilities. *Experience of bid management and attribution tools. *Knowledge and experience managing Remarketing campaigns *Excellent PC skills - use of Excel (Advanced), Word, PowerPoint. *Experience in writing SQL queries advantageous *Great team player with strong interpersonal skills. *Works well under pressure and thrives in a fast paced environment. *Enthusiastic and passionate about marketing *Excellent creative writing and communication skills. *Detailed and analytical approach to work *Flexible and adaptable to changing priorities, 'can do' attitude *Displays a passion for achieving a high standard of work. The Package *Salary Depending on Experience *Benefits including life assurance, company pension scheme, travel discounts and industry/social events Interested *Email - helen@traveltraderecruitment.co.uk *Click - "Apply Now" *Call: Helen 02038879444
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